Alfardan Sports Motors, the official Ferrari importer and dealer in Qatar, has been honoured with the world’s “Top Showroom Award 2024.” This recognition is significant for several reasons:

This is the first time a Ferrari showroom in Qatar and the entire Middle East has received this global accolade. The award celebrates excellence in customer experience, retail operations, and service delivery at a world-class level — marking Alfardan Sports Motors as a global benchmark within the Ferrari retail network. According to the report, the award reflects exceptional performance, including customer service quality, operational standards, and after-sales support.

 

 

Omar Alfardan, President of Alfardan Automotive, described the accolade as the realization of a long-term strategic vision rooted in excellence and integrity.

The General Manager of Alfardan Sports Motors, Tarek al-Hammoud, noted that the award wouldn’t be possible without the dedication of the dealership’s team and thanked the Alfardan family’s support in elevating Ferrari’s presence in Qatar.

Ferrari Middle East Director Giorgio Turri highlighted that the distinction celebrates not just sales, but the team’s ability to build deep customer relationships and deliver exceptional customer journeys.

 

 

Alfardan Sports Motors

Alfardan Sports Motors has been operating in Qatar since 1999 as a premier importer and dealer of luxury automotive brands, including Ferrari.

The showroom is located in The Pearl-Qatar, a luxury destination in Doha, and features a state-of-the-art facility for both display and service. Beyond this award, Alfardan has also been recognised previously by Ferrari Middle East with awards like the Best Improvement Award for 2023, acknowledging its efforts in enhancing the Ferrari ownership experience.