Nissan Introduces a New Logo

15 Jul 2020

Nissan has introduced its new, more digital-friendly logo.

Nissan revealed the redesigned logo today along with the 2022 Ariya, an all-electric crossover. It is the first vehicle to feature the new badge, which will be rolled out to future models.

The new logo is still a circle intersected by the name Nissan in capital letters, but the name is more freestanding now, with less of a physical connection to the circle that it intersects. The circle is incomplete in the new logo, with a small gap where the Nissan name bisects it, while the old logo's outer ring was a solid circle.

Like other automakers who've changed their logos, it's flatter and simpler for better adaptation to digital use. The logo will start to appear across the brand’s various platforms gradually, Nissan said.

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