Qatar’s desert has long defined what SUVs are expected to handle. Ennat Toyota, launched by Al Abdulghani Motors, transforms that expectation into a structured off-road experience — allowing visitors to properly experience Toyota and Lexus SUV capability in a controlled, instructor-led environment.

Located on the Sealine beach road in Mesaieed, the activation runs throughout the winter season and is open to both drivers and non-driving guests.

 

 

What Ennat Toyota Is — and What It Isn’t

Ennat Toyota is not a static vehicle display or a short test drive. It is a purpose-built off-road activation, designed to replicate real desert conditions through a series of obstacles that test traction, articulation, stability, and low-speed control.

All driving sessions are guided by professional instructors, ensuring participants can focus on vehicle behaviour rather than navigation or risk.

 

The Off-Road Track

Every obstacle at Ennat Toyota serves a specific purpose, mirroring situations drivers regularly face in Qatar’s desert environments:

• Stair Climb – Demonstrates low-speed torque delivery, crawl systems, and controlled ascent
• Container Climb – Highlights approach angles, chassis strength, and suspension tuning
• Pipe & Sand Pit – Tests traction management, wheel articulation, and surface adaptation
• Seesaw – Showcases balance, suspension travel, and electronic stability systems
• Sand Dunes – Allows drivers to experience power delivery and drivetrain calibration in soft sand

The layout is designed to reveal how modern Toyota and Lexus SUVs combine mechanical strength with advanced electronic assistance systems.

 

Vehicles Available to Experience

Visitors can drive a selection of Toyota and Lexus SUVs chosen specifically for their off-road credentials:

• Lexus LX 600
• Lexus LX 700h Overtrail
• Toyota Land Cruiser Hybrid
• Toyota Prado

The activation also provides insight into how hybrid powertrains perform off-road, particularly in low-speed, high-load desert conditions.

 

Location, Dates, and Opening Hours

• Location: Sealine Beach Road, Mesaieed
• Activation Period: 8 November 2025 – 31 January 2026

Opening Hours

• Thursday: 11:00 AM – 11:00 PM
• Friday: 12:00 PM – 12:00 AM (Midnight)
• Saturday: 11:00 AM – 11:00 PM

 

Who Can Participate

Driving Eligibility

To take part in the driving experience, participants must:

• Be 18 years or older
• Hold a valid Qatar ID
• Hold a valid Qatari driving licence
• Sign a mandatory liability waiver before driving

Non-Driving Guests

• Guests without a driving licence are welcome on-site
• A hospitality and viewing area is available
• Children are permitted but must be accompanied by a responsible adult at all times

 

Booking a Session

• Registration is available online via the Ennat Toyota page or on-site during operating hours
• Participation is complimentary
• Slots are limited per session, and advance booking is recommended, particularly on weekends

 

Safety and On-Site Rules

To ensure a controlled and safe experience:

• All participants must follow instructions from Ennat Toyota staff and safety officers
• Wristbands must be worn at all times while inside the venue
• All venue rules displayed on-site must be adhered to

 

If you’re interest, find out more here.